The new organisation brings together two, highly respected businesses that will support their clients with one of the most comprehensive ranges of scaffolding, access, temporary works, fencing, safety equipment, groundworks and specialist construction equipment via its extensive network of branches across the UK and Ireland.
The integration reflects Altrad's commitment to providing its clients with easier access to equipment, support and specialist knowledge, whilst continuing to invest in innovation, product development and service excellence.
Mark Clifford, Managing Director – Generation Hire & Sales UK said:
"This is an exciting milestone for both businesses. Over the years, Generation Hire & Sales and Trad UK have built strong reputations for service, expertise and client support. By combining these strengths under one brand, we can offer clients a broader and more connected range of solutions whilst maintaining the high standards they know and trust."