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Altrad Launches Altrad Hire & Sales

Altrad Launches Altrad Hire & Sales

Altrad is pleased to announce the merger of Generation Hire & Sales and Trad UK into a single business which will operate as Altrad Hire & Sales as of 1 September 2026

The new organisation brings together two, highly respected businesses that will support their clients with one of the most comprehensive ranges of scaffolding, access, temporary works, fencing, safety equipment, groundworks and specialist construction equipment via its extensive network of branches across the UK and Ireland.

The integration reflects Altrad's commitment to providing its clients with easier access to equipment, support and specialist knowledge, whilst continuing to invest in innovation, product development and service excellence.

 

Mark Clifford, Managing Director – Generation Hire & Sales UK said:

"This is an exciting milestone for both businesses. Over the years, Generation Hire & Sales and Trad UK have built strong reputations for service, expertise and client support. By combining these strengths under one brand, we can offer clients a broader and more connected range of solutions whilst maintaining the high standards they know and trust."

About Altrad

Altrad is an international group headquartered in France; majority owned by Mr. Mohed Altrad. Altrad is located in more than 50 countries, employing 65,000 talented people who generated revenues of €5.94 billion in 2025

About Generation Hire & Sale

Generation Hire & Sale is one of the foremost providers of non-mechanical access, scaffolding, fencing, and groundwork equipment. They operate a nationwide network of 36 branches across the UK and Ireland, supplying equipment for domestic, commercial, and industrial construction projects.

About Trad UK

Formed in 1998, Trad UK is a leading provider of scaffolding and construction safety solutions, delivering innovative access, fall protection, temporary roofing, and containment systems nationwide.

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