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Cookie Policy

What is a Cookie?

Altrad Generation Hire & Sales Limited (“Altrad Generation”) use the word “cookies” to include a piece of text, pixels, clear GIFs, log files, web beacons or other tracing or tracking files or similar technology that are placed on your device. Depending on the settings you have selected, your browser adds the text to your device using a small text file. You can change the browser settings to reject cookies. Many browsers are set to accept cookies by default because cookies make it easier for you to view certain content. If you choose to disable cookies at the browser level or reject cookies using our cookie tool, you may find the website does not work in the same way, or may prevent you from using certain parts of the sites. Certain cookies are essential and strictly necessary to enable you to browse our websites and use their features. Without these cookies, services such as shopping baskets and e-billing cannot be provided. These cookies can be disabled at the browser level, but not through our cookie tool.

Why does Altrad Generation use Cookies?

Altrad Generation website requests cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, customise your relationship with Altrad Generation, including providing you with recommended products, more relevant advertising, how you prefer to view content and storage of items in your shopping basket between visits. We may also remember preferences such as text size and other customisable site elements.

We use cookies for additional purposes, including:

Identifying you when you sign-in to our site.
Delivering content, including advertisements, relevant to your interests from Altrad Generation and third party partners.
Keeping track of your specified preferences including your likes and dislikes.
Keeping track of items stored in your shopping basket
Conducting research and diagnostics to improve Altrad Generation products
Improving security
Preventing fraudulent activities

Targeted Display Advertising

We work with trusted partners who use cookies to help us display more relevant content and appropriate communications to you when you visit Altrad Generation and other websites. Our trusted partners may use cookie information gathered from your visits to Altrad Generation to deliver content via the internet, whether you are on a Altrad Generation website or another website. They may also use cookies to measure the effectiveness of the content they deliver. Information in the cookies may tell them about what you have clicked, other actions you have taken on those pages, and the website from which you came.

Other cookies collect information about how you use websites, which pages you go to most, from which site you came, as well as what services you used or products you purchased. This helps us to improve our websites and make them easier for you to use.

Targeted Marketing by Altrad Generation

We and our partners may send you customised communications, based on your previous activities and your visits to Altrad Generation websites.

When you click on some links in communications you receive, our trusted partner may place a cookie on your browser. This cookie is then used to gather information about the products and services you view and purchase on Altrad Generation websites. It may also be used to provide more relevant communications to you in the future. Cookies placed by our trusted partners help us to measure the effectiveness of our interactions with you. You may choose to unsubscribe from our communications at any time by clicking on the link provided in every communication you receive.

How Altrad Generation Uses Web Beacons

A web beacon is an electronic image that can be used to recognise a cookie on your device when you view a web page or email. Web beacons help us measure the effectiveness of our website and our advertising. For example, web beacons may count the number of visitors to our website from a particular advertisement, or visitors who make a purchase from our website after viewing a particular communication. They may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may measure the effectiveness of our communications, by counting the number of individuals who open or act upon a message. The web beacon will capture information about when a message is opened and how many times a message is forwarded.

Altrad Generation, or our trusted partners, may use web beacons on our websites, in our communications, in our advertisements on other websites, or in our advertisements in others' marketing. Similarly, third parties whose content or ads appear on Altrad Generation websites may also place web beacons in their ads or communications to measure how effective they are.

Web beacons allow us to recognise users by accessing Altrad Generation cookies. We may combine the information that we collect through web beacons with other information we have collected from you. We use all of this information to better tailor our interactions with you.

You can make some web beacons unusable by rejecting cookies.

How do I choose whether to receive cookies or not?

You can make choices about receiving cookies by using our cookie tool.

Alternatively, your browser settings should allow you to delete and/or disable website cookies. You may change your browser settings to notify you each time a website wants to place a cookie on your device. This lets you choose whether to accept or decline cookies from that website. Each browser will have its own way of giving you this option (for example, depending on whether you are using Microsoft Internet Explorer, Mozilla Firefox, Safari, Google Chrome or other browser), so please consult your browser’s "help" menu for further details.

If you choose to disable cookies, you may find the website does not work in the same way. You may find that disabling or rejecting cookies may prevent you from using certain parts of the sites.

Some cookies are necessary to record and respect the choices you have made in regard to not being contacted or to not have other types of cookies added to your device.

If you delete cookies from your computer, the cookie used to recognise your choice will also be deleted requiring you to make your preference selection again.

Changes to Our Cookie Statement

We occasionally update this cookie statement. If we make any material changes to how we use cookies or how we treat information we have collected via cookies, we will reflect this in our Cookie Statement and revise the statement's effective date, included at the end of this section. We encourage you to periodically review this statement to remain informed of how Altrad Generation uses cookies.

Our use of cookies

Some cookies are necessary for us to manage how our website behaves while other optional, or non-necessary, cookies help us to analyse website usage. You can Accept All or Reject All optional cookies or control individual cookie types below.

You can read more in our Cookie Notice


These cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

Analytical cookies help us to improve our website by collecting and reporting information on its usage.

Third-Party Cookies

These cookies are set by a website other than the website you are visiting usually as a result of some embedded content such as a video, a social media share or a like button or a contact map

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