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Generation Hire & Sale Host Partners and Customers in Edinburgh

| Company News

One hundred and thirty five Generation Hire & Sale customers and guests came to watch Edinburgh play Montpellier in the Heineken Champions Cup.  The guests braved a cold Murrayfield Stadium night to watch the winner takes all final Pool 5 game; the loser not proceeding to the play-off stages of Europe’s premier rugby competition. 

Although, Altrad sponsored, Montpellier took the lead shortly after half-time they were unable to stem Edinburgh’s possession and lost 19-10.  The win was a reversal of the October game which was won by Montpellier 21-15.  The result meant that Edinburgh topped the group to reach the quarter finals of the competition for the first time since 2012.  After the game, the Montpellier players put aside the disappointment of losing to mix and talk to our guests; where they presented a signed Montpellier shirt to Keith Copland from Babcock International who accurately predicted the total number of match points.

Generation’s relationship and involvement in rugby has been driven by the common values of: respect, solidarity, team spirit, commitment, courage, selflessness and humility.  The sponsorship of Montpellier provides a focal point with European games to bring people together and demonstrate those values in practice.    

Mark Clifford, Managing Director of Generation, said “The European rugby games are a great opportunity to bring together partners, clients and suppliers of the Altrad Group and its subsidiaries.  It has been very useful to demonstrate to our partners and customers common values and how they work across the Altrad Group.  We started bringing people together at these games in 2016.  Since then people have constantly fed back how much they enjoy the games and also the opportunity to mix with their industry peers.  Although this season’s European journey is finished we are already planning for the next season to continue using events, like Edinburgh, to bring customers and partners together.”


Photo Credit – Life in Light Photo

Instagram: life_in_light_photo

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