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Altrad Generation shortlisted for Northern Ecommerce Awards

Actavo Direct, supplier of equipment for the construction industry, has been shortlisted for the B2B E-commerce website of the year, following intensive work to improve the design of the website.

The awards feature a number of categories, from Food and Drink E-Commerce to E-Commerce App, and also cover a number of industry sectors including Sports, Leisure, Beauty and Health.

The website is adding substantial value to a growing base of customers and is now a key channel for the Actavo Hire & Sales. Although operational for 18 months, a rigorous research phase of customer surveys and in depth analytics data analysis lead to a redesign which completely changed the homepage to enhance the trade focus on the website and clarify the overall proposition for customers.

In addition to this, the checkout process underwent a complete change to increase the speed of checkout and therefore improving the overall experience meaning customers are able to find and buy high quality construction products quickly and conveniently.

Paul McGann, Commercial and Marketing Director at Actavo Direct commented: “We are delighted that ActavoDirect.com has been recognised and shortlisted for best B2B Ecommerce Website.   It is testimony to the determination of the whole team and unique partnership approach at Actavo Direct and our partner Fantastic Media that we have delivered a website that is redefining the service norms and changing the way that we interact with the construction sector.

The strategic approach the team have taken, has not only manifested itself in the website, and the success we have seen so far, but across the Hire & Sales business as a whole. “

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