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Altrad Generation Sponsor Wear United Football Club

| Sponsorship

What do the New Zealand All-Blacks, the French National Rugby team, Montpellier-Herault Rugby and Wear United Junior Football Club have in common?

They’re all sponsored by the Altrad Group!

The Global group have recently donated to the Sunderland-based junior football club through the subsidiary Generation Hire and Sales based on the Drum Industrial Estate in Birtley.  The operations manager at the Local office, Kevin Philliskirk is the coach of the newly formed team where his son is one of the players. 

Wear United was formed in 2012 by Michael Smith as an adult team in the Sunderland Sunday League.  The vision was always to grow the club though and on the eve of their tenth anniversary, they now sport 4 adult teams (3 Mens, 1 Womens) and 9 junior teams ranging from Under 8s to Under 13s with around 200 people playing or coaching sport every week at the club.   

The club has always focused on inclusivity and respecting others and this has led to steady growth in players.  This has been particularly true in the under 10s age group where more children training regularly led to the club entering the Vedra side into the Russell Foster Junior league as well as entering a new under 8s team.  For much of both teams, this is their first taste of organised football and it is great to see them enjoying the experience and improving each week. The kind donation from the Altrad group means that the club was able to buy a new kit for each team as well as fund new training footballs and contribute to the teams league and pitch fees. 

Everyone at Wear United is very grateful for this sponsorship and hope that in their own way they can live up to the values and achievement of both the Altrad Group and their other sponsored teams.


Mark Clifford – Managing Director “We are glad to support Wear United and this follows a number of similar projects supporting grassroots sports in areas where we operate, The values that sit at the heart of sport are shared by Altrad and are the foundations of a business that continues to write a legacy across the globe. championing sports ability to connect communities, cultures, and fans”

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